MICE MEDIA: Lessons in Internet Literacy S01E05 - Beware! False info and Impression Farming

Impression farming, also known as "clickbait," has become a major problem online, especially after natural disasters. In this episode, the father posts a video online spreading misinformation that the latest quake was man-made. Meanwhile, fake SOS posts online call for rescue, adding to all the confusion. What is "impression farming," and why do people spread fake information during disasters? We discuss specific patterns that emerge as social media and technology progress.