Like many Americans, Scott Galloway was feeling powerless against the Trump administration's worst policy impulses. And then it hit him: knowing Trump responds only to changes in the market, why not use our keyboards and our spending power to push back through economic action? Designed as a "coordinated economic strike targeting tech and AI companies enabling state power," ‘Resist and Unsubscribe' is a movement aimed at harnessing the power of economic boycott to create repercussions for companies enabling the president. In this episode, Galloway joins Nicolle to break down how consumer spending – the driving force behind the United States economy – is a "potent weapon" for the millions of Americans eager to stand up for our nation's values.
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