Supermarket Own-Brands: The Big Taste Test S02E03 - Sweet and Savoury

Sweet or savoury? We've all got our favourites and this edition is all about cakes and bakes. It's probably the own brands toughest challenge yet. With the likes of Mr Kipling and Krispy Kreme, it's hard to imagine the own brands even having a chance. So how can a doughnut bought off the shelf of a supermarket compete with the mighty brands? And what about an own brand vegan sausage roll fare up against the now-famed Greggs vegan sausage roll? Lifestyle vlogger Sochima is joined by a panel of ordinary punters to see if they can spot the brands from the own brands and tell us which they prefer. Plus, a look at surprising tricks the supermarkets have up their sleeves to help keep the cost down.