Follow the Leader S01E03 - Gary Vaynerchuk - Co-founder and CEO of VaynerMedia, and partner in Vayner/RSE

Business journalist Farnoosh Torabi tracks social media ad whiz and visionary Gary Vaynerchuk over several days to learn his secrets to digital sales and marketing. Vaynerchuk became an internet phenomenon when he increased the value of his parent's three million dollar wine business by over 20 times in just five years using techniques he developed via the Internet. Now helming VaynerMedia, with annual revenue of over 100 million bucks and clients like GE, the NHL and Dove, Gary answers the question on everyone's mind -- what are his secrets to making money using social media?