60 Minutes S2025E12 - Barbie's Dirty Secrets

Barbie's Dirty Secrets
Her full name is Barbara Millicent Roberts, but everyone knows her simply as Barbie, the world's most iconic fashion doll. She's been around since 1959 and just gets better with age. In fact, the last few years have been Barbie's best ever. A blockbuster movie and a makeover by toy manufacturer Mattel has not only turned her into a lauded 21st century feminist, it has transformed her into a multi-billion-dollar brand. However, it has now emerged that there's a dark side to Barbie's glittering success. In this hidden camera investigation, award-winning reporter Isobel Yeung from Britain's Channel 4 exposes what really goes on in Mattel's Chinese factories where the famous doll is produced.
Reporter: Isobel Yeung
Producer: Alasdair Glennie