Built America Presents S01E09 - Battle of the Brands

(Enhanced; 4-hour episode.) In the 1970s, one major cola brand launches a blind taste test marketing plan that takes direct aim at their biggest competitor. Two heavy hitting cereal rivals duke it out for breakfast dominance. Competition heats up when an idea is stolen, beaten to the market, and is a runaway success. As car culture cranks up in the early 1950s, a young machinist in England invents one of the world's most successful toys when he creates a toy car small enough to fit inside a matchbox for his daughter to take to school.