At Christmas S2025E02 - Inside Baileys at Christmas

A bottle of Baileys is sold every two seconds during the festive season, the company's most important time of the year. This festive one-off documentary has exclusive access to the business as it ramps up production to satisfy the Christmas demand, at a time when it also has high hopes for an ambitious new launch: a Terry's Chocolate Orange-flavoured Baileys drink. On the Irish farm that supplies the cream at the heart of Baileys, even the cows have some Christmas cheer - with some high-tech bovine Christmas gifts and festive playlists to relax them as they're milked. The creative teams are dreaming up campaigns to boost Christmas demand with celebrity influencers whipping up a social media storm. And the factories are working flat out to meet festive demand as the liquid scientists' creations start pouring off the production line.