The Real Mad Men of Advertising S01E04 - The 1980s

It's the Reagan Era, and political confidence fuels an era of heavy consumption. Madison Avenue promotes new categories of designer products in provocative ways and the explosion of cable television allows brands to target two demographics that have been ignored for decades: teens and Hispanic Americans. This decade of blockbuster Super Bowl ads, culture-busting mascots, and infomercial celebrities, was an age of advertising that is both far removed from the days of "Mad Men" and inextricably linked.