Britain's Favourite... S2020E01 - Britain's Favourite Cereal

Britain spends more money on breakfast cereal every year than anywhere else in Europe, and in this show, the UK has voted to decide its favourite. Celebrities discuss the top 20, while reminiscing about classic cereal adverts. There's also a trip to the café where there is nothing but cereal on the menu, and a famous wheaty challenge is beefed up.