Свежая Россия

Tradition is alive as long as it is able to change. And items created with traditional motifs allow you to talk to customers.

These principles are followed by small brands from national republics. They create unique collections, conveying through them the cultural code and the spirit of the people. And more and more people want to enter into a so-called dialogue with them.

In the Fresh Russia project, we will tell you how local products win the hearts of Russians.